Introductory Blog
Within the realm of marketing, there are many keys to ensuring a company succeeds. The company must understand the rules of engagement with its customers. The rules of engagement provide a guideline for businesses to thrive with customer interaction. One rule of engagement that I would like to cover is the idea of transparency. Transparency is essential for a business to have because it keeps the customer in the loop of everything that is going on within. There are no hidden secrets about the manufacturing process or the ethics of the company because all of it is revealed willingly to the consumer. Companies should try to establish trust with the consumer so that the consumer can feel comfortable with purchasing their products. Relationship building is huge in the business sector and it all begins with transparency and honesty. Patagonia's goal is always to remain transparent One example that I found of a company that uses the idea of transpare