MKT 370

Many businesses these days seek to find another way to use innovation and technology in order to advance their brand. The trend towards the use of technology and digital media within marketing has been climbing at a steep rate. One huge asset that many businesses have taken advantage of recently is the use of a mobile app. The mobile app that each company uses varies by the way they use it, whether it is used to shop online or buy tickets to the movies. One company that really found success with the use of a mobil e app is Starbucks.             Starbucks first entered the online community in 2008 under the name My Starbucks Idea. They also joined Twitter at this time and had also created a Facebook page in order to receive customer feedback based off of their experiences. Another feature they had introduced at this time was their rewards program, Starbucks Rewards. It was not until 2011 that Starbucks had entered th...

Within the realm of marketing, there are many keys to ensuring a company succeeds. The company must understand the rules of engagement with its customers. The rules of engagement provide a guideline for businesses to thrive with customer interaction. One rule of engagement that I would like to cover is the idea of transparency. Transparency is essential for a business to have because it keeps the customer in the loop of everything that is going on within. There are no hidden secrets about the manufacturing process or the ethics of the company because all of it is revealed willingly to the consumer. Companies should try to establish trust with the consumer so that the consumer can feel comfortable with purchasing their products. Relationship building is huge in the business sector and it all begins with transparency and honesty. Patagonia's goal is always to remain transparent             One example that I ...