Posts

Emotional Branding and Marketing

Image
            For a company to successfully market their product, they may choose to target a consumer’s emotions rather than display the features of said product. When a published ad is seen to be emotional or reflect happiness, it is normally shared more often than an ad that is not. One company that taps into emotion well is Coca Cola. The brand has always been centered around happiness and fun times and their marketing strategies over the years is visual proof of so. Their advertisements consist of people having good time and engaging with one another in a positive manner.             One major move that Coca Cola made in 2013 was the idea of having people’s names printed on the bottles of coke. This “Share a Coke- Share a feeling” campaign proved to be a huge success. It was a new and creative way to implement emotion within their cans and bottles. People would want to purchase a bottle of coke simply because their own name would be on it. This allows Coke, as a
Post a Comment
Read more

Content Strategy for the Web Book Report

Michael Garcia Professor Monseau MKT 370 10/21/18 Content Strategy for the Web Book Report The idea of content strategy within marketing is very important to understand and learn. Content strategy can take up many different meanings and interpretations but typically it focuses on the planning, creation, and overseeing of content. This content does not necessarily mean just words or text but could also refer to media such as images too.   A book that covered the topic of content strategy well was Kristina Halvorson’s, Content Strategy for the Web. The introduction of this book gives the reader an idea of what to expect and not to expect from their time reading the book. The author makes it firm that the book’s purpose is to provide a solid introduction about the emerging practices of content strategy for those looking to create a content strategy. They emphasize on the idea that it is indeed simply an introduction and not a complete guide to everything that c
Post a Comment
Read more

Blog Post 3

            Marketers in today’s society are faced with a lot more bumps in the road as opposed to those in the past. The introduction and growth of digital marketing has proved to be more difficult to manage than previous methods. Marketers are faced with a new ethics and responsibility question when it comes to marketing through social media platforms such as Facebook and Twitter. This responsibility question was brought into discussion, particularly, during the 2016 Presidential Election.             It is up to the social platform to make sure that there is no misleading information being displayed on their sites. Those in the marketing team for those social media sites should do extensive research on who they are advertising for prior to displaying those ads. If research is not done and information is proved to be false, it comes back to the social media site for not being able to identify truth. This only becomes more important when it comes to more nationwide
Post a Comment
Read more